Watch on the official 【Yicai Finance】 page: https://www.yicai.com/video/101973907.html
Program Introduction
Two years ago, everyone was still roasting the absurd, melodramatic plots of the “Crooked-Mouth Dragon King” genre. These days, people are shouting, “Guys, who gets it? I’m a sucker for this stuff and I love it,” and getting hopelessly hooked on feel-good short dramas. Oh My! The Empress Is Here to Work (Ai Ya! Huanghou Niangniang Lai Dagong), After Our Whirlwind Marriage, the Younger CEO Loves Me Like Crazy (Shanhun Hou, Nianxia Zongcai Henhen Ai), After Rebirth, My Trash Ex’s Archrival Spoils Me Rotten (Chongsheng Hou Bei Zhanan Sidei Chong Shangtian)… How exactly do these wildly popular vertical short dramas keep us swiping for more? Is it really true that one show can bring in over 100 million yuan in just 8 days? And how long can the “feel-good hit” that hooks us actually last? In this episode of Let’s Talk Finance, entertainment investor, content-industry professional, and psychology expert sit down together to talk about the tug-of-war between human nature and capital behind feel-good short dramas.
Behind-the-Scenes Photos
Leave a Reply